The company has also been a leader in sponsoring extreme sports athletes and events. In 2006, it became the first energy drink to be sold in a can with a resealable lid. Monster Energy has always been an innovative company. Monster Energy now offers a wide range of beverages, including its flagship product, Monster Energy Drink. The company originally distributed Rockstar Energy, but soon began to develop its own line of products. Monster Energy was founded in 2002 by Hans, Dolf and Garry van den Berg, brothers who inherited their father's drink business.
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